The industrialization of food production over the past century has had profound effects not only the health of the land, but on the health of people, even the health of communities and cultures. The term "Big MACCs" was coined some years ago by the editor of an ag trade magazine to describe the shakers and movers of this change: the Multi-National Agricultural Chemical Companies, whose very nature leaves them little choice but to act the way they do, with the effects we see all around us if we but open our eyes to them.