Shepherd Ogden

Post Office Box 1542 Shepherdstown, WV 25443

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Shepherd Ogden

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Bio

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Shepherd Ogden is perhaps best known as founder and president of The Cook's Garden, a mail order seed and supply house in Londonderry, Vermont from 1983 until 2003. The Cook’s Garden was a early leader in the marketing of certified organic garden seed in the United States and Canada. It has now been assimilated into the W. Atlee Burpee Company of Warminster, PA. Since leaving The Cook's Garden, Ogden has returned to the Mid-Atlantic region of the USA, where he grew up. There he has been working on a number of projects, including farmland preservation schemes for rapidly urbanizing areas, and food production methods in the already urbanized areas, as well as the application of organic principles to the management of public landscapes in the region. He currently serves as Agricultural Development Officer for Jefferson County, West Virginia, at the head of the Shenandoah Valley.

His gardens and seed business were the subject of cover stories in Country Journal, Organic Gardening, The American Gardener, the Boston Herald Sunday and INC. magazines, and featured in Time, Newsweek, Forbes, Vermont Life, Victoria, Martha Stewart Living and Garden Design magazines as well as the New York Times, Newsday, Parade and USA Today. He has appeared on numerous foreign and domestic radio and television shows including NBC Today, CNBC Good Morning, and Martha Stewart Living as well as numerous cable venues.

Ogden is a former board member of both The Vermont Small Fruit and Vegetable Growers Association and the Garden Writers Association of America, and member of the Society of Environmental Journalists, PEN New England, the American Society of Journalists and Authors, the Author's Guild, and the Association for the Study of Literature and the Environment. He is the author of more than fifty magazine articles on all aspects of horticulture, agriculture and the environment. He was a Contributing Editor for Organic Gardening magazine, National Gardening magazine, where he was also Editor at Large, and Contributing Editor for The American Gardener, the magazine of the American Horticultural Society. His articles on gardening and environmental issues have appeared in those magazines as well as Garden Design, Horticulture, Country Journal, Harrowsmith, Martha Stewart Living, Country Living, New England Living, Eating Well and the Boston Globe.

In 1988 Ogden was a recipient of the American Horticultural Society's GB Gunlogson Award for "extraordinary and dedicated efforts in the field of horticulture" and has received numerous book and magazine writing awards. He has written five books: The Cook's Garden, Rodale Press, 1989; Step by Step to Organic Vegetable Gardening; and Step by Step Organic Flower Gardening, HarperCollins, New York, 1992 and 1995 (respectively), The New American Kitchen Garden (1997) and Straight Ahead Organic (1999). Freelance book and editorial clients have included Time-Life Publishing, Reader's Digest Books, the North American Outdoor Group, Sterling Publishing Co., and he was a correspondent to the Encyclopedia Britannica, where he wrote the Yearbook entry for The Environment: Gardening from 1995 to 2002.

During 2004 and 2005 he was Program Manager – Online Training at The Rodale Institute, an agricultural research institution in Kutztown, PA, where he created an economic modeling program to compare the profitability of organic and conventional cropping systems. In 2006 he was hired to launch Heritage Organics, a startup in Doylestown, PA charged with building the sustainable agriculture infrastructure in the Mid-Atlantic states, and in 2007 to organize an industry association for the promotion or organic lawn and landscape care, the SafeLawns Foundation. Ogden is a graduate of Shepherd University, in Shepherdstown, WV. where he is currently an Adjunct Instructor at the Institute for Environmental Studies. He was trained in Environmental Journalism at the University of Massachusetts in Amherst in the late 1970's where he authored research reports on container deposit legislation, pre-introduction safety tests of artificial sweeteners, and an incident of sick building syndrome at the University. He also interned at the Environmental Study Conference, in the U.S. Congress, where he was the acid rain specialist and liaison for Earth Day 1980. From 1998-2000 he was an Adjunct Lecturer in Environmental Studies at Green Mountain College in Poultney, VT and in 2003 held the same position at Shepherd University. He has lectured at botanical gardens and professional and amateur symposia in most regions of the United States, and in 1995 conducted a month long lecture tour of the Czech Republic dealing with sustainable gardening and agricultural practices under the auspices of Volunteers in Overseas Cooperative Assistance (VOCA / USAID).

He has appeared on numerous panels including conferences at Cornell University and the Radcliffe Institute, and he has given lectures at the National Conservation Training Center, Yale University, Amherst College and public meetings in Vermont, New Hampshire, New York, Massachusetts, Ohio and California. In 2000 Ogden gave the keynote speech at the Northeast Organic Farmer’s Association (NOFA-VT) winter meeting “Seeds of Change: A Community Response to Biotechnology,” the keynote “Retaking the Genetic Commons – What You Can Do In Your Own Garden Or Farm” at NOFA-NY’s winter conference in 2004, and the 2006 annual meeting keynote at the Delaware Center for Horticulture, “Urban Agriculture – Coming Full Circle.” His paper “The Language of Biotechnology: Terminate or be Terminated” was published in the September 2002 issue of the journal Organization and Environment. In March 2006, he appeared on the cover of The American Gardener, the magazine of the American Horticultural Society, the first time a person appeared on the cover of the magazine in eleven years, and the first time ever for a vegetable gardener.

He is the proud father of a son and a daughter. Molly Ogden teaches first grade at the Frankfurt International  School in Wiesbaden, Germany, and has had to have pages added to her passport more than once. Sam Ogden is currently pursuing a Masters degree in Physics at the University of Vermont, where he works on a project that models snowmelt using remote sensors that he fabricates. Poor guy has to go up in the mountains all the time, snow or no snow...

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Experience

Business

Present
Jefferson County (WV) Development Authority
Agricultural Development Officer
Responsible for programs and services that increase the viability of Jefferson County agriculture, including the development of high value and value added crops and products as well as increasing the "utilization ratio" of local production. Also responsible for management of the Charles Town (WV) farmers market and consulting with Jefferson County farmers on a wide range of production, marketing and management issues.


2008 - Present
Just So Consulting  Shepherdstown, West Virginia
Principal

Launch phase consulting for businesses wanting to enter the organic marketplace. Areas of expertise include marketing, advertising, public relations, product development and market research. Also available for strategic  planning, including preparation of written business plans and venture capital acquisition. Location 1.5 hours west of Washington DC provides coverage of events and issues in DC for small businesses and non profits in the policy arenas of food system and climate change.

2006
Heritage Organics Doylestown, Pennsylvania
Managing Director

Heritage Organics was founded to preserve the working landscape of the Mid-Atlantic region by finding or creating profitable businesses in the regional, sustainable agricultural infrastructure sector. Responsible for identifying opportunities, developing and implementing business plans and locating personnel to manage these entities as subsidiaries. Also responsible for building relationships among food producers, distributors, institutional buyers and consumers.

1983 - 2003
The Cook’s Garden, Inc. Londonderry, Vermont
Founder, President, CEO

Took an existing organic market gardening and nursery / garden center operation and turned it into one of the USA’s most respected mail order seed companies. Grew sales from $25,000 in 1983 to just over $1,000,000 in 2002. Was personally responsible for creation of all business plans, venture funding proposals, market analyses and marketing materials, product selection, testing and long term research and development as well as production, operations, staff management and budgeting.

1978 - 1982
Boston Teaco, Inc. Weston, Massachusetts
Vice President, Production

Managed distributed collectives engaged in manufacturing of insulated clothing for indoor wear. Responsible for tracking input materials and finished goods and accounting.

1973 - 1975
Toni Totes of Vermont Londonderry, Vermont
Assistant Production Manager

Prepared materials for production of canvas tote bags, managed home production network, including machine maintenance, and assisted in overall workflow planning.

1972 - 1973
Chickenbone Cafe Burlington, Vermont
Founder, Proprietor

Responsible for all aspects of operation including staff management, marketing, as well as budgeting and scheduling. Second biggest beverage account in town after only three weeks.

Media

2007
People, Places & Plants magazine New Gloucester, Maine
Director, Special Projects

Responsible for launch of a new, national non-profit organization in the organic lawn and landscape industry.

Winter 2003-4
The American Gardener magazine Alexandria, Virginia
Consultant, Contributing Editor

Responsible for normal editorial duties with the AHS magazine, web site and book programs.

1994-2002
Encyclopedia Brittanica Chicago, Illinois
Correspondent, Horticulture & Envioronment

Responsible for annual yearbook entries on international environmental and horticultural topics.

1990-1993
National Gardening magazine Burlington, Vermont
Editor at Large

Responsible for normal editorial duties as well as writing and photography.

1988-1990
Organic Gardening magazine Emmaus, Pennsylvania
Contributing Editor
Responsible for normal editorial duties as well as writing and photography.

Non-Profit / Academic

2007
SafeLawns Foundation Maine / Washington, DC
Executive Director

SafeLawns Foundation, Inc. was formed for the purpose of developing and promoting the use of ecologically sustainable garden and landscape management methods through research and education. Responsible for organizing the corporation, raising funds, determining long term strategy and implementing programs as well as creating budgets, staffing and day to day operations of the foundation. (www.safelawns.org)

2004-2005
The Rodale Institute Kutztown, Pennsylvania
Project Director – Online Training

Managed development of an online economic modeling tool to help conventional farmers transition to organic production, as well as a self-paced online training course to help them acquire the necessary management skills. Funded by a $3 million USDA partnership award.

Fall 2003
Shepherd University Shepherdstown, West Virginia
Adjunct Lecturer, Sustainable Agriculture

Responsible for teaching Environmental Science 340 Sustainable Agriculture and for mentoring students in creation of long term plan for a research and practicum garden on three college owned acres at Popodicon, the college President’s residence.

1996 - 2002
The Intervale Foundation Burlington, Vermont
Member Farmer, Mentor

Through The Cook’s Garden’s research and development programs, provided mentor support and technology development to new farmers as part of the Intervale regional sustainability and agricultural incubator projects. (see: http://www.intervale.org)

1999 - 2000
Green Mountain College Poultney, Vermont
Adjunct Faculty, Environmental Studies

Taught seminar course Advanced Organic Agriculture and acted as consultant for planning and creation of curriculum integrated college farm and garden operation, as well the green college consortium which eventually became The Eco League (http://www.ecoleague.org).

Sept 1995
VOCA/USAID Czech Republic
Specialist, Sustainable Agriculture

One month lecture and seminar series organized by Czech Deputy Minister of Agriculture, and funded by Volunteers in Overseas Cooperative Assistance and USAID. Traveled 3,000 km and made over 20 presentations to garden groups as well as numerous press appearances in support of the sustainable agricultural movement in the Czech Republic.

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